AdTech Engineering
Stack architecture, integration design and platform configuration across Google Ad Manager and major SSPs.
About
A UK AdTech company built by AdOps people.
FireADX LTD is registered in London and operates a global publisher monetization practice. We exist because publishers deserve a partner who treats yield as engineering, not a sales pitch.
Story
Why we started FireADX.
FireADX was founded to close the gap between publishers and premium ad demand. Too many publishers run inventory worth millions through ad stacks that are configured once and forgotten, while their potential revenue leaks out through static floors, single demand sources and unmonitored traffic quality.
We built FireADX as the AdOps team most publishers can't afford to hire in-house — operating their stack daily, experimenting weekly, and treating yield as a problem that's never finished.
Mission
To help publishers unlock the full value of their inventory through intelligent demand, engineered yield and continuous quality protection.
Vision
An AdTech industry where every publisher — regardless of size — has access to premium demand, transparent reporting and AdOps expertise.
Founder
The team behind FireADX.
CK
Chiranjeev Kumar Jha
FOUNDER · FIREADX LTD
Chiranjeev founded FireADX to bring senior AdOps engineering to publishers who would otherwise have to build it in-house. With deep operational experience across Google Ad Manager, AdX, MCM partnerships, header bidding and programmatic strategy, he leads the team that operates publisher revenue stacks for clients worldwide.
Reach him directly at chiranjeev@fireadx.com or connect on LinkedIn.
Core Expertise
Six disciplines, one team.
Programmatic Strategy
Demand path optimization, partner selection, header bidding design and yield experimentation.
Analytics & Reporting
Custom dashboards, API integrations, finance-grade revenue reporting and trend analysis.
Revenue Optimization
Dynamic floors, refresh logic tuning, viewability optimization and audience-based yield models.
Publisher Success
Weekly performance reviews, quarterly business planning and strategic growth roadmaps.
Compliance & Policy
Google policy review, GDPR and CMP integration, IAB framework alignment, brand safety controls.
Want to talk to the team?
Apply for monetization or talk to an AdTech expert. We onboard premium publishers continuously and replies arrive within one business day.